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Environmental Communication
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Making earnest efforts to disclose information on the Ricoh Group's goals
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The Ricoh Group considers all stakeholders, including customers, the local community, employees, administrations, and client companies, as green partners. The Group strives to contribute to reducing the environmental impact of society as a whole by disclosing its goals and know-how obtained through group activities to stakeholders. The Ricoh Group, therefore, endeavors to disclose information that is useful to its green partners as well as to provide interactive communication. In addition, the Ricoh Group makes use of the opinions of its green partners to improve environmental activities of the Ricoh Group as a whole.
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| Sustainability Reports |
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| Environmental reports of Ricoh business sites and Ricoh Group affiliates |
The Ricoh Group's environmental report has been issued annually since its first publication in April 1998, which disclosed fiscal 1996 data. An English version of the Japanese-language report has been published since the fiscal 1998 edition, which was released in January 1999, to disclose information to our diverse green partners as well as to promote interactive communication through a facsimile questionnaire system*. As far as English version is concerned, the title has been improved to "Sustainability Report" since 2001.
*Only the Japanese version is available.
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| Environmental Web Site |
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Ricoh's environmental Web site includes information on a variety of topics, such as the Ricoh Group's activity updates as well as links to ECO TODAY, an environmental education tool aimed at elementary and junior high school students. ECO TODAY was created jointly by Ricoh and students from Yokohama Digital Art School. ECO TODAY presents familiar examples of global environmental issues and introduces countermeasures adopted by Ricoh. In fiscal 2001, Ricoh received an excellent award from "Environment goo," an environment-oriented portal site, for its ECO TODAY Web site and received the "Eco Web Prize." In fiscal 2001, Ricoh's environmental Web site had 1,070,985 visitors, approximately 400 thousand more than the previous year.
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| Environmental Advertisements |
Ricoh makes advertisements that help reduce the environmental impact of society as a whole. Examples include ads that explain the environment-friendly function of a product to municipal authorities and companies, which promotes green procurement activities, and ads that introduce case studies that should be regarded as useful to people who promote environmental conservation activities from diverse standpoints. In fiscal 2000, Ricoh started creating and placing magazine advertisements that describe the importance of biodiversity protection and gave examples of a forest ecosystem conservation project that it conducts in partnership with NPOs. In fiscal 2001, Ricoh Hungary Kft. started creating and placing advertisements that heighten people's awareness of environmental conservation.
![[Above:]An advertisement explaining an environment-friendly function of a product. [Below:]An advertisement giving examples of environmental conservation](http://www.ricohdms.com/ecology/e-/action/images/im_172.jpg) |
![[TOP:]An advertisement stating the importance of biodiversity protection. [BOTTOM:]Ricoh Hungary's advertisement for environmental awareness promotion](http://www.ricohdms.com/ecology/e-/action/images/im_173.jpg) |
| Above: |
An advertisement explaining an environment-friendly function of a product |
| Below: |
An advertisement giving examples of environmental conservation |
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| Top: |
An advertisement stating the importance of biodiversity protection |
| Bottom: |
Ricoh Hungary's advertisement for environmental awareness promotion |
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| Environmental Lectures |
The top management of the Ricoh Group eagerly gives lectures on their own volition to explain the importance of environmental conservation and give an idea of an environmental management system. In fiscal 2001, the Ricoh Group made strong efforts toward social contributions to improve communication with green partners by participating in company lectures, academic societies, and symposiums.
Major Environmental Lectures (Ricoh)
| FY |
Number of lectures |
| 1999 |
43 |
| 2000 |
66 |
| 2001 |
50 |
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| * |
Number of lectures performed by Corporate Environment Division
Activities have also been conducted by internal divisions. |
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| Exhibitions |
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| Eco-Products 2000 |
CeBIT (Germany) |
Ricoh actively takes part in environmental activities at such exhibitions as Eco-Products, which is held in Japan, and CeBIT, which is held in Europe, to bring attention to the environmental performance of its products. At Eco-Products 2001, Ricoh attracted visitors with such exhibitions as the Aficio (imagio Neo) series, and rewritable printers and paper.
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| Social Evaluation |
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| The Finacial Times (December 17,2001) |
In the World’s Most Respected Companies survey, an annual survey conducted by the Financial Times, a U.K. business newspaper, Ricoh was chosen by global CEOs as the world's seventh most respected company in the "most environment-conscious" category. The Company received the highest "eco-rating," AAA, in the photograph and office equipment categories from Innovest Strategic Value Advisors, a U.S. investment research company, and ranked first among 11 nominees. Ricoh also ranked first among 16 nominees in a rating survey conducted by Ökom GmbH, Germany, in environmental, social, and cultural aspects. In Japan, the Company ranked second in the 5th Corporate Environmental Management Level Survey organized by Nihon Keizai Shimbun. Ricoh also received the 7th Information Disclosure Award for Listed Companies by Tokyo Stock Exchange Inc. for its remarkable performance in disclosing information to investors. Furthermore, in fiscal 2000 Ricoh received grand prize in the Corporate Contribution to Society Survey held by the Asahi Shimbun Cultural Foundation.
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